Instagram Reels’ worst function simply got here again to smash my friendships

With TikTok’s impending doom quick approaching, many customers might discover themselves searching Instagram Reels instead. Forward of this potential surge in customers, Instagram is including a brand new function that makes it simpler to see what Reels your mates have appreciated.

The top of Instagram, Adam Mosseri, introduced the brand new function in a video message posted to the platform. The brand new function permits Instagram customers to browse a devoted feed of reels their buddies have appreciated.

“We would like Instagram to not solely be a spot the place you eat entertaining content material, however one the place you join over that content material with buddies.” Mosseri mentioned. “Now, while you go to the Reels tab, you’ll see a devoted feed of reels your mates have appreciated or added a observe to within the prime proper and begin a dialog with them proper there.”

The best way to discover the brand new Reels tab

Watch out what you want if you do not need your mates to see it

Instagram

To seek out the brand new devoted reels tab on Instagram, open the app, navigate to Reels, and look within the top-right nook of the web page to see a pill-shaped field with your mates in it. Faucet that, and you will be delivered to the brand new tab. For those who do not see it but, it is possible as a result of the replace remains to be rolling out. The function is on the market within the US to begin.

Mosseri says the function intends to encourage extra conversations with buddies about issues they might have in widespread. “We’re doing this as a result of we wish Instagram to be not only a lean-back expertise however a participatory one, a social one, one the place you truly discover your pursuits with your mates.”

This function looks like a double-edged sword. I like the thought of interacting with my buddies extra simply about Reels they’ve appreciated, however some customers could want to maintain the Reels they’ve appreciated non-public. It is going to be fascinating to see how this function performs out on Instagram. In 2019, Instagram killed a function just like this known as the Following tab, which confirmed customers posts their buddies had appreciated or commented on. Will this function ultimately share the identical destiny because the Following tab? Solely time will inform — however for now, watch out what you want if you do not need your mates to see it.

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