Spotify unveils a brand new payout mannequin for creators with fashionable movies

Spotify is aiming to offer YouTube some competitors with its new companion program for video creators and content material that goes viral. The music and podcast app introduced that monetizes audio and video past revenue from promoting beginning on January 2, 2025.

pays Spotify creators in two methods. Creators can earn a share of advert income from their content material on all platforms via its Accomplice Program. They’ll additionally earn cash via month-to-month podcast subscriptions that “enable listeners to help creators instantly in return for unique bonus content material and perks.”

Each tiers additionally include eligibility necessities. The Spotify Accomplice Program requires contributors to host and add their content material via its Spotify for Creators platform, have streamed 10,000 hours and at the very least 2,000 distinctive views in a 30-day interval and revealed at the very least 12 episodes. Subscriptions can be open to content material creators who’ve at the very least two revealed episodes and at the very least 100 distinctive Spotify listeners in a 60-day interval. The brand new packages can be out there for subscribers within the US, UK, Canada and Australia subsequent January.

Spotify has taken different steps to make its video and music content material extra accessible and mainstream. The music and video streamer built-in with and so customers can put up tracks on the social media websites.